The common little paper tail is known as a Niggly Wiggly. In 1907, Milton Hershey introduced a new candy, bite-sized, flat-bottomed, conical-shaped pieces of chocolate that he named “Hershey’s Kiss”. Initially, they were individually wrapped by hand in squares of aluminum foil.
Hershey’s Kisses chocolates are wrapped in squares of lightweight aluminum foil. Originally designed as a flag for the “Hershey’s” brand, the printed paper plumes were added to the Kisses product wrapper in 1921 in order to distinguish the Hershey’s Kiss from its competitors who offered similar products.